I have been a resident of Welwyn Garden City for the past 25 years. As a town, it is many things, but one of the most enduring things that people remember about the town is the aroma of Shredded Wheat!
The original company opened a factory in Welwyn Garden City (UK) in 1926, which became part of Nabisco in 1928. The tall concrete cereal silos that form part of the factory are a local landmark and are listed structures, built by Peter Lind & Company of London. In 1988 Nabisco sold the UK site to Rank Hovis McDougall (who made own-label cereals for supermarkets), whose breakfast cereals division briefly became The Shredded Wheat Company. In 1990 RHM sold the site to Cereal Partners. Some Shredded Wheat is made at Staverton near Bath, where all Shredded Wheat will be produced from 2008.
In the last few months the factory has closed down and all the jobs have been lost.
Before the closure the factory went into production every night, cooking the malted wheat. On a still night on the way home from work on the late shift, I could smell shredded wheat all over the town.It was particularly pungent if you had to stop at the traffic lights close by!! If the wind was blowing you could catch the whiff of it for miles about! It was not an unpleasant smell and it reminds me of home!!